• New Era Capital

The Evolution of the Investment World on Social Media

Güncelleme tarihi: 31 Ara 2021



The world is changing at a great speed, and a whole new story is being written now. Social media is also becoming the most influential hero in this story…

According to the Digital 2021 Global Overview Report, 59.5% of the world's population now uses the internet, with an increase of 1.8% compared to the same period of the previous year. Of course, internet users spend most of their time on social media, and the number of social media users accounts for more than 53 percent of the world's total population. With the number of users approaching 3 billion in social media usage, Facebook still maintains its leadership, while YouTube, WhatsApp and Instagram are confidently taking the next ranks.

While researchers trying to keep up with the pace of transformation are busy feeding the markets with new data, investors are constantly update their plans for the next period. Because traditional investment proposals are rapidly losing credibility, and those who succeed are only among those who forget what they know. Even though the period is challenging, the advice of investment advisors to the players is clear. It is very important to constantly monitor social media 360 degrees to recognize target audiences, identify needs, and it is vital to develop a strategy for digital media and to be dynamic and creative in all planning.


Why is social media taking the lead role?


Economic data followed by the McKinsey Global Institute shows that since 2000, companies' investment in artificial intelligence-based technology has increased sixfold. In light of this data, the McKinsey Global Institute also predicts that by 2030, at least 70% of companies will start using artificial intelligence-based software effectively. So why are these advanced technologies that require investment so preferred? Because with artificial intelligence technology, communication between companies and customers becomes easier, constantly improving, personalized customer experience can be provided, and social media analyzes clarify the roadmaps of institutions. In other words, companies that accelerate digitalization receive a great return on their investments, while institutions that do not meet the needs and expectations of the period face the risk of being quickly wiped out from the market.

The pandemic undoubtedly had unpredictable consequences. In the world that slowed down with the pandemic, carbon emissions decreased, the air was purified to a bit of dirt, and even dolphins came close to the Galata Bridge. Restricted physical meetings were replaced by social media associations, and people were connected to their loved ones over fiber cables. In addition, social media, as an effective and interesting marketing tool, has directed investors and entrepreneurs to sectors such as influencer marketing, affiliate marketing and network marketing, where high earnings are obtained, and the door of a great change has been opened wide. According to Statista's research, the global market size of affiliate marketing in 2020 reached $19.03 billion. In 2019, network marketing brought in


over $181 billion annually to the world economy, increasing its success rate from 25% to 80% in the last five years. In 2020, 55% of online shoppers preferred social media as their shopping platform. It seems that social media and digital marketing tools have brought advantages such as lower costs, improved brand awareness and increased sales to institutions, offering quick access to great opportunities.

As we have witnessed over and over, today's world can rewrite the basic laws of physics. A comment made at the right time and with the right content about a topic on the order of the day can make the creator a global power by creating it out of nothing. Entrepreneurs and investors who realize this fact can make big gains with strong social media strategies. In short, the opportunities of the new year in social media are waiting for you in gift packages, as long as you are one of the ones who succeed with solid analysis and strong strategies...


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